One in ten Americans have used an online dating site or mobile dating app; 66% of these online daters have gone on a date with someone they met through a dating site or app, and 23% have met a spouse or long term partner through these sites. Public attitudes toward online dating have become more positive in recent years, but many users also report negative experiences.
Summary of Findings
One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating. General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships. These are among the key findings of a national survey of dating and relationships in the digital era, the first dedicated study of this subject by the Pew Research Center’s Internet Project since 2005.
One in every ten American adult has used an online dating site or a mobile dating app. We refer to these individuals throughout this report as “online daters,”and we define them in the following way:
- 1% of internet users (representing 9% of all adults) say that they have personally used an online dating site such as Match, eHarmony, or OK Cupid.
- 7% of cell phone apps users (representing 3% of all adults) say that they have used a dating app on their cell phone.
Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.”In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s. Some 22% of 25-34 year olds and 17% of 35-44 year olds are online daters. Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents.And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.
Compared with eight years ago, online daters in 2013 are more likely to actually go out on dates with the people they meet on these sites. Some 66% of online daters have gone on a date with someone they meet through an online dating site or app, up from 43% of online daters who had done so when we first asked this question in 2005. Moving beyond dates, one quarter of online daters (23%) say that they themselves have entered into a marriage or long-term relationship with someone they met through a dating site or app. That is statistically similar to the 17% of online daters who said that this had happened to them when we first asked this question in 2005
Attitudes towards online dating are becoming more positive over time
Even today, online dating is not universally seen as a positive activity—a significant minority of the public views online dating skeptically. At the same time, public attitudes towards online dating have grown more positive in the last eight years:
- 59% of all internet users agree with the statement that “online dating is a good way to meet people,” a 15-point increase from the 44% who said so in 2005.
- 53% of internet users agree with the statement that “online dating allows people to find a better match for themselves because they can get to know a lot more people,” a 6-point increase from the 47% who said so in 2005.
- 21% of internet users agree with the statement that “people who use online dating sites are desperate,” an 8-point decline from the 29% who said so in 2005.